Privacy Policy

Deep Blue North East – Privacy Policy

Effective Date: 11/10/2025

1. Who We Are

Business Name: Deep Blue North East Ltd
Trading Name: Deep Blue North East
Email: admin@deepbluenortheast.co.uk
Website: https://www.deepbluenortheast.co.uk
Registered Address: Sunderland, Tyne and Wear, UK

2. What Personal Data We Collect

Identity Data: Full name, username
Contact Data: Address, email, phone number
Payment Data: Processed securely via trusted third-party providers (we do not store card details)
Order Data: Products ordered, order history, delivery details
Technical Data: IP address, browser type, device information
Usage Data: Pages visited, time spent on the site
Marketing Preferences: Your consent to receive marketing emails (if applicable)

3. How We Use Your Data

We use your personal data to:

Process and deliver your orders
Communicate order updates and respond to support enquiries
Improve our website, products, and customer experience
Send relevant marketing communications (if you have opted in)
Meet our legal and regulatory obligations

4. Legal Basis for Processing

Contract: To fulfil your orders and provide our services
Consent: To send you marketing communications
Legal Obligation: To comply with tax, fraud prevention, and accounting requirements
Legitimate Interest: To improve our services and respond to customer enquiries

5. How We Share Your Data

We may share your data with trusted third parties, including:

Payment Providers: For secure payment processing
Delivery Partners: Such as Royal Mail and other couriers for order delivery
Website Hosting & Analytics Services: To operate and improve our online store
Legal and Regulatory Authorities: When required by law

All third parties are required to protect your data and only process it on our instructions.

6. Cookies

Our website uses cookies to ensure a smooth user experience, collect analytics, and improve performance. You can manage or disable cookies in your browser settings.

7. Data Retention

Order Records: Up to 6 years (for legal and tax reasons)
Marketing Data: Until you unsubscribe or withdraw consent
Account Data: As long as your account remains active

8. Data Security

We use industry-standard security measures to protect your data, including encryption, secure servers, and restricted access. Your personal information is handled safely and confidentially at all times.

9. Children’s Privacy

This website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors.

10. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices. Please review their privacy policies before submitting any personal data.

11. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be available on our website, with the date of the most recent revision clearly stated above.